Welcome to our month-long crowdfunding effort to support the Cameron Institute for Student-Athlete Development at the University of California, Berkeley. We hope to secure support from at least 50 donors in the month of October from our loyal alumni, student-athlete parents, The Golden Bear Network Members, and everyone in between!
The Cameron Institute is a world-class model for growth and achievement in Intercollegiate Athletics. The institute is guided by the vision of positioning 900 student-athletes to perform to their full potential and thrive for a lifetime through The California Way model. Launched in the Fall of 2020, the Cameron Institute was founded thanks to a generous $12.5 million endowment established by C. Bryan Cameron. Led by an 11-person team grounded in the values of excellence, trust, growth, and clarity, the Cameron Institute strives to be an exemplary student-athlete development model within Cal Athletics and college athletics departments throughout the country.
The California Way is delivered through high-impact specialized services across three pillars:
The services are delivered in the following formats: 1:1 Advising/Consultation, Small Group & Team Sessions, Experiences, and asynchronously through Online Platforms: The Golden Bear Network, Community Engagement Hub, and the Calm app. Services are delivered to meet or exceed the expectations of student-athletes and coaches and are guided by an exceptional group of practitioners from various backgrounds and professional experiences.
Gifts to the Cameron Institute support the operational needs of the program and ensure Cal student-athletes have the resources they need to be successful in competition, in the classroom, and in life beyond Cal.
Here is a list of gift amounts and what a gift that size could support:
$10 - Calm App Subscription
$30 - Mental Performance Technology
$50 - Sponsor a Student-Athlete Advisory Committee Representative
$150 - DiSC Assessment for Athletes
$500 - Student-Athlete Advisory Committee
$1,600 - Mentorship Program Experience
$2,000 - Community Engagement Event
These are rough estimates only, and actual expenditures may vary. Your donation helps cover the costs of the items mentioned above by providing general support to the Cameron Institute.
Thank you, and GO BEARS!
Career Development
Community Engagement
Mental Performance
Learn more about the Cameron Institute.
WEBSITE CalBears.com/CameronInstitute
TWITTER @CalCameronInst
INSTAGRAM @CalCameronInst
YOUTUBE CalBears.com/CameronYT
NETWORK GoldenBearNetwork.com
COMMUNITY ENGAGEMENT HUB calbea.rs/community-hub
EMAIL CameronInstitute@berkeley.edu
With a gift of at least $100 you receive a video message from Dr. Marissa Nichols, Senior Associate Athletics Director, Student-Athlete Experience and Director of the Cameron Institute.
With a gift of at least $250 you will have access to the Cal Athletics Fund's tailgate at each home game during the 2025 Cal football season. You will also receive the $100 perk of a Thank You video message from Dr. Marissa Nichols!
With a gift of at least $1,000 you will be personally thanked on the Cameron Institute social media platforms for your support of this crowdfunding campaign. You will also receive the $100 perk of a Thank You video message from Dr. Marissa Nichols and the $250 perk of Cal Athletics Fund tailgate access during the 2025 Cal football season.